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Marketing Analyst


  • Provide regular reporting on lead volume, lead quality, and ROAS performance across a variety of ad sources (digital, TV, print, etc.), to help inform ad spend decisions and identify potential areas of improvement.
  • Analyze data from various sources to answer management questions related to ads, expenses, sales rep performance, email newsletter performance, and more.
  • Work closely with database manager to ensure accuracy of company CRM data, performing audits as needed and providing instructions for corrections.
  • Maintain marketing budgets and record final spend amounts after month close.
  • Support the implementation of new advertising initiatives, translating the needs of the marketing team into instructions for account managers and developers.
  • Lead annual forecasting and budget-setting efforts.
  • Provide updated data and charts for marketing materials.
  • Very helpful to have knowledge of Google Ads
  • Should candidate want to manage marketing campaigns, that’s available

Required Skills:

  • Advanced proficiency with Excel
  • Minimum 3-5 years’ experience
  • 2 days a week in office; overall, flexible.
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